Ph.D. City University of New York - Business, 2000
M.A. University of Edinburgh - Spanish & Business Studies
M.B.A. Baruch College

Michael Callow is a professor of marketing in the Department of Business Administration. He joined the department in 2000. He received his Ph.D. in marketing from the Graduate School and University Center, City University of New York. He has an MBA from Baruch College and an MA from the University of Edinburgh. His current research focuses on the impact of political orientation on consumer behavior, particularly among older adults. He recently published an article on vaccine hesitancy among older adults, discussing the impact of political orientation and other predictors on attitude towards the COVID-19 vaccine and behavior intentions. His most cited work is on motives for volunteering among retirees. He has worked on several projects funded by grants from the National Transportation Center and the US Department of Transportation.

Selected Publications:

Callow, M. A., & Callow, D. D. (2021).  Older Adults' Behavior Intentions once a COVID-19 Vaccine Becomes Available.  Journal of Applied Gerontology, 40 (9), 943-952.

Callow, M. A., Callow, D., & Smith, C. (2020).  Older Adults' Intention to Socially Isolate once COVID-19 Stay-at-Home Orders are Replaced with 'Safer-at-Home' Public Health Advisories: A survey of Respondents in Maryland.  Journal of Applied Gerontology, 39 (11), 1175-1183.

Ahmad, S. N., & Callow, M. A. (2018).  'Free shipping' or 'dollar off'? The moderating effects of list price and e-shopping experience on consumer preference for online discount.   International Journal of Electronic Commerce Studies, 9 (1), 55-69.

Shin, H., Callow, M., Farkas, A., Lee, Y., & Dadvar, S. (2016).  Measuring User Preference and Willingness to Pay for Connected Vehicle Technologies: Analysis of Adaptive Choice-Based Conjoint Analysis.   Transportation Research Record: Journal of the Transportation Research Board, 2531, 54-62.

Foster, M. K., Abbey, A., Callow, M., Zu, X., & Wilbon, A. (2015).  Rethinking virtuality and its impact on teams.   Small Group Research, 46 (3), 267-299.

Callow, M. A., & Mcdonald, C. G. (2005).  The 'Spanglification' of advertising campaigns in Hispanic media? A comparison of approaches in Spanish-only and dual-language magazines.  Journal of Marketing & Communication, 11 (4), 283-295.

Callow, M. A. (2004).  Identifying promotional appeals for targeting potential volunteers: An exploratory study on volunteering motives among retirees.   International Journal of Nonprofit & Voluntary Sector Marketing, 9 (3), 261-274.

Callow, M. A. (2004).  Sociocultural meanings in visually standardized print ads.   European Journal of Marketing, 38 (9/10), 1113-1128.

Lerman, D., & Callow, M. (2004).  Content analysis in cross-cultural advertising research: Insightful or superficial?   International Journal of Advertising, 23 (4), 507-521.

Callow, M. A. (2004).  Italians and the Euro: The Impact of Time on Consumer Adjustment Strategies.   Journal of Euromarketing, 13 (2/3), 107-123.

Callow, M. A. (2002).  Implicit meaning in visual print advertisements: A cross-cultural examination of the contextual communication effect.   International Journal of Advertising, 21 (2), 259-277.

Research Reports: 

2016: Shin, H., Callow, M., Farkas, Z. Andrew, Lee, Y., & Dadvar, S. Measuring User Acceptance of and Willingness-to-Pay for CVI Technology., submitted to Research and Innovative Technology Administration (RITA), U.S. Department of Transportation (US DOT).

 2011: Callow, M. A., & Austin, N.K., The Mediating Role of Motorists' Evaluation of Current Roadway Conditions in Determining their Willingness to Pay for Future Improvements., submitted to National Transportation Center.

Courses Taught:

BUAD 327 – Fundamentals of International Business

MKTG 331 - Principles of Marketing

MKTG 346 – Social Marketing

MKTG 495 – Marketing Strategy

MKTG 880 – Foundations of Marketing Thought

MKTG 890 – Marketing and Society