The Intersection of Business and Fashion Converges at UA

Morgan students were recently given behind-the-scenes access to a global powerhouse in the branded performance, athletic apparel, footwear and accessories industry. Several enterprising students from the Family & Consumer Sciences (FACS) program in the School of Education and Urban Studies (SEUS) visited the headquarters of Baltimore-based Under Armour (UA). In addition to touring UA’s facilities, the Introduction to Business of Fashion class participated in a fashion panel that featured informative discussions surrounding sports apparel, footwear design, and internship opportunities.

“There’s a real practical benefit to experiential learning and our tour of Under Armour gave Morgan students the opportunity to meet industry professionals in a new learning dimension beyond the traditional class setting,” said Dr. LaPorchia Davis, assistant professor for the SEUS Department of Family and Consumer Sciences. “FACS students are learning industry approaches that will help cultivate their creative problem-solving skills, personal development, and social and cultural identity in their future career fields.”

While onsite at UA, students were also able to interconnect concepts of fashion design, business, innovation, digital technology and sustainability. Project-based learning and exposure to real-world experiences helped reinforce classroom instruction.

Thanks to RaNecia Smith, lead specialist at the Center for Career Development at Morgan for collaborating with the FACS to make this excursion possible!