Dr. Shimi Ahmad

Faculty Staff Profile Image
Title: 
Associate Professor
Office Location: 
GSBM 632
Phone: 
443-885-4063
Email: 
shimi.ahmad@morgan.edu
Education:

Ph.D. Concordia University, Joint Doctoral program with McGill, HEC and UQAM University, 2013
M.Sc. Concordia University - Electrical Engineering, 2006
B.Sc. Rajshahi University of Engineering and Technology - Electrical Engineering, 2001

Education:

Ph.D. Concordia University, Joint Doctoral program with McGill, HEC and UQAM University, 2013
M.Sc. Concordia University - Electrical Engineering, 2006
B.Sc. Rajshahi University of Engineering and Technology - Electrical Engineering, 2001

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Dr. Shimi Naurin Ahmad is an Associate Professor of Business Administration. She received her BEng. in Electrical Engineering (from Bangladesh Institute of Technology), an MEng in Electrical Engineering (from Concordia University, Montreal) and a Ph.D. in Marketing from the joint doctoral program of Concordia University, McGill University, HEC and UQAM. She has published in the Journal of Business Research, The international Journal of Information Management, the International Journal of Electronic Commerce and in many others. She has presented her work at conferences such as the Academy of Marketing Science, Advanced Research Techniques Forum, Society for Marketing Advances etc.


Research Interests

Shimi Ahmad's research interests are in the area of Online Consumer Behavior. Primarily she uses large unstructured data sets to uncover consumer behavior patterns. She utilizes various machine learning and text mining techniques in her research.

Recent Publications

R Ahmad, S. N. (2015). The Role of Perceived Benefits in online Price Fairness Judgment. International Academy of Business Discipline (IABD), San Diego, California.
Ahmad, S. N. (2015). The Role of Social Facilitation in Consumer Decision Making. International Academy of Business Discipline (IABD), Orlando, Florida.